The Word V
The Word V
Business, and the challenges encountered as a young woman - feat. Jarrah Brailey
Being a young woman and starting a business is a challenging feat. In this episode, I speak with Jarrah Brailey, founder and head woman over at Digital Marketing agency SBJ Studios.
Jarrah started her company at age 19, and has spent the last 4 years building a social media marketing agency, a team of 5, and a portfolio of incredible clients from all over the world. Social media is her jam, and she has worked with hundreds of brands, helping them achieve amazing things through the power of strategic social media marketing and paid advertising.
Ironically, the growth her company has experienced would absolutely not have been possible without social media itself (both paid and organic). She has demonstrated first hand what can happen when you *humanise* your social media marketing and communicate the story, values and vision that make your brand different. Jarrah has made it her mission to spread that impact to brands of all backgrounds.
Every brand has a story worth telling, a journey worth sharing, and a loyal community waiting to listen. And at SBJ, it’s Jarrah’s job to bring these to life.
And, guess what?
She's offering an amazing 20% off for The Word V listeners, which is valid until 31 July 2022. For more, click the links below.
Corporate Training
1:1 Training
You can find Jarrah at:
Instagram @sbj.studios
Linkedin sbjstudios
Facebook sbjstudios
Website sbjstudios.com.au
Join the conversation with me over on:
Instagram @iamtaraladd
Linkedin tarajoyladd
Website taraladd.com
Just a heads up if you've got little ears around this podcast contains some swearing. Hi, you're listening to the word be a straight shooter podcast that generates real conversations about the systemic issues surrounding working women motherhood, business ownership, and society as a whole. I'm your host, Tara Ladd, owner of brand design agency, your one and only mother of two boys, and a champion of working women and a balanced society. Hi, guys, today we are here with Jarrett Braley from SBJ studios. And I'm gonna let her tell you a little bit about herself Gera.
Jarrah Brailey:Hi, thank you so much for having me on your podcast and so excited to be here. My name is Jared, I'm the founder of digital marketing studio called SPJ studios. I started it four years ago now straight out of high school and kind of started as a freelancer. And then over the years, I've built that up into a little company, I guess you could say we're a team of five, and we're working with people and brands all over the world and absolutely love what I do. And it's been a journey I could tell you. Which I'm sure we'll get into. But yeah, I live in Sydney. I love everything to do with social media marketing. And I'm really excited to be here chatting with you today.
Tara Ladd:You now for everyone that doesn't know, obviously, because I haven't even said that. But the conversation today is about starting a business and the barriers encountered as a young woman because Jared obviously started when she was younger. But before we jump into that, I'm going to actually go back and slug Gera, because she's called herself a little company. It's something that women do quite often it's devalue themselves. And I'm gonna call her out on that because she's a little company. She's got the equivalent of what we do here at you want an only and she's built that up from you know, such a young age and it's commendable. So okay, Jarrod, let's, let's knock that on its head. Because stuff your terminology right there. You got to be proud of the ship, you've done. Gera, and I actually met through social media, which is probably where I'm at most of my business meets, if we're completely honest, and you know, we totally vibe. I just loved her energy. I loved her tenacity. But more than anything, I really loved her motivation to try and I guess just do better. Not only does she, you know, practice what she preaches, she's really trying to listen and understand and to implement really strong workplace culture. Well, a strong workplace culture within SPJ. And one of the things that I really love is that the fact that she's not a mom, but she's all about supporting the parents. And I think that that's something that a lot of people couldn't commend, because it's really hard to come from a place of compassion and empathy when you haven't walked through shoes. So good on your lover think you're doing great work there. But let's talk about you. So let's jump right in. Because, you know, it obviously relates to the subject of this episode. Tell us, you know, you were young when you started? Why did you choose to start a business instead of working for someone else?
Jarrah Brailey:Good question. I honestly think that it wasn't a super deliberate thing for me, it was never, I guess, deciding between one or the other. I didn't exactly start a business out of not wanting to work with someone else. It was more that I noticed I was good at something I was good at social media, I noticed that other people were struggling with it. And the demand was there. It just seemed like a no brainer to me to start a website or start mowing, marketing and kind of see what happens. But that said, in hindsight, I, I absolutely love running my own business. And there's no way I could go back to working for somebody else. I mean, never say never. But I would definitely struggle with that transition. And I think my personality and just the way I've been brought up, I am just very well suited to doing my own thing, being the leader. managing projects, like that's where I thrive, and that's why I just love my work. Because when I'm, yeah, it's my own thing. And I'm working towards that the bigger purpose and a bigger vision. So yeah, I wasn't a deliberate decision, but definitely worked out for the best.
Tara Ladd:I love that it's, um, it's depth. There's obviously positives and negatives about running your own show. But the positives do far outweigh the negatives at times of being able to, you know, create your own path, break the glass ceiling, and really just try and embed what you think is right to contribute to the change of society. So I think
Jarrah Brailey:awesome Yeah, absolutely. Hi,
Tara Ladd:I guess, tell me, what was some of the barriers you encountered starting so young?
Jarrah Brailey:Yeah. So I think when I, when I sit down and think about the barriers that I faced as a young woman who started a business, I think at the time, I didn't fully realise that I was experiencing those barriers until now. And I do think there is a little bit of a stigma around young people in business, people kind of assume that you don't have enough life or tangible business experience to be able to give them advice or guidance on something. Yeah. But that said, when I think about the biggest barriers that I've personally faced as a young person, I honestly think it's been that stigma that I placed on myself. And I think I have been up against that every day in terms of imposter syndrome and kind of finding the confidence to step into my own voice back my expertise, defend my values, and believe in myself, even when I'm half the age of everybody else in the room. Yep. So I think it's been like that internalised stigma. And that internalised barrier of being a young woman in business of kind of comparing myself to the older people in the room, the older men in the room, the people who do have that tangible life and business experience, and feeling a bit scared to speak up about my own ideas, because, um, I don't have the experience or the data to back it up like those older people do. I've kind of I just came in, and I had the creativity and the ideas and know how with when it came to social media and marketing. So I think, yeah, it was it was more my own barriers that I put in place for myself that weren't, they didn't have to be verify. If I didn't, you know, Dream them up.
Tara Ladd:It's, that's so true. You know, like, in one of the things, I guess, they always say is if that everyone can have an ID, but unless that person actually goes through with it, you know, it's kind of a classic case of that, right? You can always just sit there and tell yourself that you're not good enough. Yeah. Unless you back yourself and get out there and do it. There's always going to be a naysayer, right?
Jarrah Brailey:Absolutely. And I think it's gonna be so yeah, and even over the last four years, when I think back to the 19 year old that started this business, I'm just a completely different person, like I was so yeah. To speak up, I was very nervous about not nervous, but I would constantly be second guessing myself constantly. Being scared to stick up for what I believe in, stick up for my values. I was kind of just like, if somebody older than me, Toby, their idea or told me what I should do, then I was like, okay, yep, that must be right. Whereas now I've really, no, I do have those four years, even though it's not a lot of experience behind me. I'm kind of like, actually, I know, I'm good at what I do. I know that my ideas work. I know, I've got experience there. And I'm able to back myself and have more confidence there. So yeah, it's been a massive journey, just having the confidence to step into my own voice.
Tara Ladd:Yeah, totally. And I think I mean, there's benefits and negatives to both working for someone else, and being able to run your own show and coming from working 10 years. In an agency, obviously, you get that experience of working with top level, I guess, brands that you wouldn't have had the opportunity to work with, from, you know, starting your own business. But starting your own business, I think is so much ground experience from, I guess, dealing with wearing all of the hats, understanding the multi multi facets of the business, dealing with people management, like that is so massive how to communicate with people, you know, all of that I find, give such life experience more than you could possibly get working from someone else when you boxed into a specific role. So you know, while you may miss out on that, you know, lived experience in whatever agency or whatever you wanted to do, you've gained that tenfold working in other aspects of the business that you can translate in, I guess, understanding where someone who's coming to it from a business owners perspective, you can understand that walk of life, so you can implement those, I guess, strategies there. So I think that that, you know, there there are good, there are good things and bad things. And I totally agree with stepping into your own confidence. Because yeah, I mean, then like, the thing is, right. Like, it's social media, and it was still, even though it was only four years ago. A lot of that was it's still fairly new in the wider scheme of things. Like I mean, we talked about social media being around for it's like 15 years now is that I remember jumping on Instagram, one of the first people to jump on Instagram, no rules on it, they shoot filters. Now. It's just a it's a beast of a thing. Like I just remember. And the same thing with with Facebook, but you know, again, it's evolved it and you have grown with the platforms. And if anything, the growth has only really happened over the last couple of years. In my opinion, I found it was very salesy until, I guess. Yeah, until Facebook bought out Instagram. And then they made some changes. And now Instagram is trying to be Tik Tok and all these things. So, you know, there's all these different facets. So I find, you know, it's a great industry for you to be in because in, in business world, social media is the newer baby of it. You jumping into that, and understanding that from I guess, almost like that newer version kind of gives you that experience anyway. So I think that that's, you know, that's awesome. And I think you've done a really good job. But I guess, what did you find were the biggest challenging challenges and learnings.
Jarrah Brailey:I think being 19, when I started, literally, everything that I did was for the first time, even now I'm doing things that I've never done before, like, last week, I had to do performance reviews with my team, I've never even had my own performance review, let alone had somebody there tested, performance review. So like things like that. It's like I'm doing them for the first time, I'm really, I've had no experience. Everything was new. And I had no experience. And I guess even just being in the workforce, let alone actually building something of my own managing leading inspiring staff that are older than me, and that have more experience than me. And I think as a leader, you do have to be inspiring, and you do have to be somebody that your team looks up to. So totally that's been a challenge for me is to you know, make sure that I'm kind of I'm being somebody who's inspiring even though I'm, I'm half the age of some of my my employees. So that's definitely been a challenge. And also, being young, when I started, I had zero network, I had no connections in the industry, I knew no other business owners. I had to build my network from the ground up. And I lived in the Blue Mountains at the time when I started the business. So I'm not like in this big city where there's always opportunities. I mean, walk down
Tara Ladd:the road, the cafe like, totally, it was
Jarrah Brailey:exactly like that. And you know, running a 100% remote business meant that building those real connections with people was definitely a challenge at the start. But it's, you know, the time that I did dedicate to building those connections is hands down. One of the things that made us grow so quickly and so powerfully in the first couple of years especially. Yeah, I
Tara Ladd:think that it's kind of a leg up, right, like, and we were remote as well. So this is where we kind of align. It's you we were there before COVID happened, right? So the whole remote working thing was a thing before it happened. So it was like when it did happen, everyone was scratching the surface on how to kind of get all these processes and systems in place for people to work from home. And we were like, Hey, we've been doing this for like years now. Like, this is how you do it. But you know, and I find that that was really an advantage, right? Because you kind of just skated on through life as if nothing was affecting you while everyone else was like in damage control. So yeah, I mean, so it's a good thing, I think, because you kind of learned the ropes before everyone else had to learn the ropes. And then you almost became like, I guess, the go to person to kind of teach people about that as well. Yeah,
Jarrah Brailey:exactly. And I think I should mention as well, that those challenges of I guess, you know, doing the performance reviews or having like limited connections within the industry. The more that I built up my connection to has been within the industry, the more support I had around me when I was doing those things for the first time, like yeah, my performance reviews. The other week, I sat down with my business coach, and we had like a two hour session where she basically took me through my own performance review. And we decided on what questions we were going to ask in it and how we were going to align it to the company's values, just things like that. I think building up my network, as hard as it was when I first started. It's like the best asset that we have as a business now because when I am doing things for the first time, or when I am experiencing those challenges, I have people to lean on to help me through those new experiences
Tara Ladd:whole 100% Like that's I do that all the time. Like, quick I'm launching something What do I need to do? If I don't know anything about this? What I mean? Like it's just I find it's more of like it's like a friendship Right? Like you have people in certain areas that you need to lean on. It's like no had one of my one of our mates that you would know jump in and say oh my God, when I export something out of Canva it's all pixelated How do I like may just export the blah, blah, blah, you just get like it's just you're given details like it's just everyone has each other's backs. And I think it's really I find that is a big part of women supporting women to like, like it's a strong female community like it's village. Yeah. And I think we jumped in at the right time, right, like there's been a really strong support for women helping each other out over the last spring. specifically over the last couple of years. So, you know, I think, you know, I don't know what it would have been like prior to that, but I feel like it's been a good timing.
Jarrah Brailey:Again, I think I had an advantage being in the social media industry, huge catalyst for that community vibe from people and connecting you with the right people to share your vibe and that kind of things. Yeah,
Tara Ladd:totally and sliding into DMS and stuff. And you can know when someone you can know when someone isn't being authentic? Like, absolutely, yes. It's all there. It's so obviously, what we got long as well, like, you know, and then we met in the flesh. But now, I guess, I don't know, how do you think starting a business has enabled you to do more within your career.
Jarrah Brailey:It's been, it's enabled me to do so much more than I ever imagined for myself. Looking back, I think my business has, it's been not only a journey of, as I said, learning those new things, learning how to build something from the ground up. But it has been the biggest personal development journey of my life in terms of learning about myself, building my emotional intelligence, it's allowed me to build a personal brand online for myself, which has subsequently then brought in big opportunities for me that I genuinely don't think I ever would have seen if I had just gone straight into uni and straight into a corporate job. So things like public speaking, working in a diverse range of industries, attending cool events, meeting amazing people. And I get again, the thing about working in marketing is that you get to kind of dabble in so many different industries. And I've learned so much about so many different industries, like retail, the disability sector. You know, I've worked with so many motherhood brands and service based brands, it's, it's really opened up the world for me. So yeah, definitely opening me up to that. But I also think I mentioned briefly before, but it's really thrown me into a leadership role that at a young age that I absolutely love. And I don't think I would have gained this level of responsibility at this age, if I was to work for another organisation. And I genuinely think that as much as I love social media marketing, I'm good at it. And it's, you know, what I do? Well, it's what I'll always do, the people management in the leadership side of my role is also what I think I was wanting to do, and something that I'm really passionate about. So, yeah, I think that in a nutshell, it's just enabled me to really find out what I'm passionate about, and what I'm good at. Oh, that's
Tara Ladd:the thing, right? Like, there's so many different things when you run a business that gives you love I mean, like, for instance, you have someone that asks you to problem solve something that you probably wouldn't have had the option to do if you were working as an employee. And then all of a sudden, you're like, oh, fuck, how do I do this? Yeah, I can do that for you. And you jump on Google, and you're like, and do it and come back, and you're like, yeah, he go, you just get it done. And then all of a sudden, you add that to your repertoire, because it's just how you do things. But another thing that I think that is really important, especially at a young age to learn is conflict resolution. And I mean, I don't know if you've come across that, but I've had to do a lot of conflict resolution. Not with my team, but more. So like, you know, I've spoken about instance of it recently, were two suppliers didn't really get along. And I've just basically put the hammer down and was like saws, we're not we're not working with them. So if that's who you want to use, like, sorry, you can you can be the interim, it's not going to happen. And I think that that's really important to come in from that leadership position to know that your team have your back. And I know that you've done stuff like this, because you have posted about it. And guys will drop Jairus handles at the ends. But um, yeah, I think that, you know, it's evident in a lot of the things that you do that in iPhones, I guess, even coming up to, I guess, at the beginning, when I asked that question about, you know, some barriers that you've encountered, you do get that from I find, you just get that regardless, from being a woman. And it's also an alpha, like not an alpha male, but it's also Alpha dominance at play, right. So, you know, someone just trying to get a stronghold of how this situation is going to go. So they try to throw the gauntlet down to see how you react and how you respond. And I get that a lot of times, like with leads, right, like someone will come in and try and undervalue what you what you charge or for whatever reason, it's like, fuck off. Like, I'm just like, I'm just not here for it. So you know, having that experience from such a young age, I think is good, because that's going to enable you to just become this fucking powerhouse when you're in that middle tier age group, you know, so I think it's just so good that a lot of us have just established, you know, moving later on into our 20s into our 30s. You'll have that from such a young age. And I think that that's really, really powerful. I find the younger demo really inspirational actually. And I spoke about this, obviously off the back of the election, that they had such a strong like, obviously women weren't predominant in that in that and so we're a lot of minority groups, but A huge turnout from younger younger demo, right? Like, I follow the daily oz. That's something I really love watching the conversation going on around there. I think that's really good for the youth news out, you know, news outlet, but what I really find, you know, is that they're just Gen Z just don't take shit, right? It's not taking any shit. And then you've got the older demo that it just like, Yeah, but they're not working hard. It's like no, but they're working smarter. So you're just jealous at the fact that you've had to do things through toxic traits and toxic working working environments, you feel that people have to do the same yards. No way. I'm all for changing it for that. Like, I do not want anyone to experience the misogyny or sexism in the workplace that we encountered. I mean, I didn't experience too much of a bit like you said, it's kind of the case of you look back on it now go, oh, fuck, that wasn't good. Yeah, that was I'm sorry. Yeah. It's totally no insight. And it's like now right, that things have changed. But I guess, let's jump into this one. So what do you say to other women, both young and old, because who want to start a business because we know ageism isn't just young, it's across the board.
Jarrah Brailey:I would say that confidence is contagious. And what I mean by that is, if you back yourself, if you believe in yourself, and if you unapologetically speak your truth, you will draw in the right people who believe in you just as hard. And honestly, you will forget that age even exists. Because I know I have and I can be in a room now with people who are double my age. And I actually forget that they're double my age, I forget that I'm way younger than them. And it would be the exact same if you are older, younger, if you walk in there, and you're just confident you back yourself. You believe in yourself, you're going to forget that age is even a thing and just knowing that you do belong in that room. And that you have you can do anything that you put your mind to basically,
Tara Ladd:yeah, I think that that is bang on the money. And I think it's so hard to tell someone to gain confidence. Right. And I was speaking about this recently on a podcast about how confidence isn't something that you just come up with overnight. It's it's a light salutes thing. So for me, I spoke about my experience of, I guess, finding a really good group of friends in my early 20s, from starting to train with weights, doing challenges, like endurance challenges that I would never do that pushed me beyond my limits of whatever thought capable. And I guess it's just breaking down those stigmas of the things that you thought that you could just never do. And then one by one, you start knocking down these things and going, hang on, hang the fuck on. I'm actually I'm actually better than I thought I was. And all these things that I said I couldn't do. I've done. You know, in my case, it's like I won. And I had the plan. I was like, if I'm not where I want to be an agency at 28, starting a business at 30. I'm having my first kid at 32. And it has, for me, it went bang, bang, bang, bang, bang. I mean, the whole army thing didn't wasn't part of the plan. And that if anything pushed me so far outside of my comfort zone, you know, running a business transplant pandemic, oh, that was just like, Here you go. You like challenges like a bang, here you go. So it was it was it was a lot. And again, it's it's learnings, it's lived experience. And they're only things that you're going to experience by putting yourself out there, and challenging those things of like, Jaren, I had this conversation prior to hitting record, that both of our financial planners told us that we needed to pay ourselves this exuberant amount of cash that both of us were just like, Hmm, I'm not really comfortable with that. And then I realised that, you know, if you pay yourself that you're gonna fight to make sure that you can bring that revenue in. And there's so Right, right. So, right, right. It's the matter of backing yourself. And really, just, if you're comfortable, you're not going to, you're not going to push yourself, you've just got to always step outside your comfort zone. I signed up to the movers and brokers business chicks event in Gold Coast and paid for that the other day, I'm like, I don't know anyone go, I'm just gonna go. Yeah. So I mean, it's just putting yourself out there and
Jarrah Brailey:out there. And it's also just doing things that do challenge you and that do push you outside of that comfort zone, because that's when you do experience growth, and you'll achieve something that you totally could and then you're like, actually, you're I am great at this. And I can
Tara Ladd:fucking do this. Yeah, right. It's a pep talk. And you have to talk yourself, if you don't pep talk yourself, no one will write what you said then about entering the room and you belong there, I think is also really important because everyone has different lived experiences. And I think everyone has something to bring to the table, regardless of experience from a corporate world or whatever the fuck that they do. There's always something personal that someone can bring to the table, right? So I find that a lot of people want to talk to me, and they relate to me from a lot from that depth level from what I went through with RA with motherhood, right. I don't know how you dealt with that. I don't know how you did and I'm just like, but like, to me, it was just like, autopilot and I'm just like to someone that has a kid that's like, you know, in palliative care or something. I don't know how you deal with that like, and it's just, you know, it's just an To just boredom, you kind of look at someone else that's in a worse situation. So yeah, you just do you just deal with it. So, you know, until you push yourself to be in those really uncomfortable circumstances, you're just not going to experience growth, like you said, so I really loved I really love that answer. Whatever I got here, I guess, as a young woman, I personally feel you're at an advantage to bring a whole new dynamic to the table that's relative to a new way of working. What do you say to that?
Jarrah Brailey:I love this, because I wholeheartedly agree, I think being a young person in business has, as you said, enabled me to design a business from scratch with no influence on past workplace environments, cultures, systems, leadership styles, I've been able to build something purely based off my own values, my own vision, my own way of working that I think has shaken things up for us and our clients in terms of how they approach marketing, but also how we approach our workplace culture and our company values and things like that. So it's kind of it definitely has its advantages and disadvantages as coming into business ownership as a young person. But for the most part, I think I'm definitely at an advantage that I've kind of been able to build something from scratch. That is exactly me, it's just me, I haven't been influenced by any previous sites have shown me how I should I haven't worked for another marketing agency that's had all these systems. And I've just kind of copied all of that and brought it over. I've literally just done everything from scratch. And now it's, you know, this company that I'm so proud of, and that the people who I work with who work for me, absolutely love working for me. And they're, you know, they're constantly singing the company's praises, in terms of the flexibility and the lifestyle that enables them. And it's honestly been so easy for me, it's not like I've put in all this effort to make this really flexible, amazing workplace. It's just been so effortless, because I've designed exactly what I would want for my lifestyle. Yeah, I've attracted the right people who also want that lifestyle, and also want to work in this career. And, yeah, we've just got this amazing team that love what they do, and they love who they do it for. And I think that's because I've been able to start with my own vision in mind and not somebody else's.
Tara Ladd:Yeah, I think that's a really, really good explanation, actually. And I think now that I mean, that's this is the conversation going around. So if you're on the FYP have that oh, you know, of LinkedIn, on my page, LinkedIn, which I definitely am, until about progressive workplace, you know, workplace culture, working from home flexibility, something I'm hugely passionate about. But let's talk about impostor zero for reason. Or for a second, and that's somewhere that I have always felt like really hesitant to, to tackle. It certainly been the last, I don't know, couple of months that I felt that I could probably jump on there and give my opinion, because I was obviously engaged with a lot of people in advertising. And I always felt like, you know, you're this this fraud, right? Like, you feel like you've kind of jumped on me, well, I've got 10 years experience. I felt like I was a fraud, but you just do. You always do. Right? And yeah, and I think and someone said this, I asked if guys got an impostor syndrome the other day on LinkedIn. And it wasn't that I didn't think that they got it. I just, it just didn't, it wasn't a narrative that was shown. And I was genuinely interested in if guys experienced it, and the conversation that it generated was really good. I really loved it. And I found like, obviously got a lot of followers off the back of that, which was good. And then obviously, you get people like, of course, you get Oh, someone tried to mansplain to me that I thought I got they thought I got the version of impostor syndrome wrong. And I was like, thanks. But you know, I respectfully disagree. I mean, I value that person's opinion on a lot of the things that they say, but yeah, this one, I was like, knows, you've just literally tried to give me your own. And the excuse was that they were a minority group. And they understand and I'm like, no, no, no, no, no. And I say that from a point of, I was saying that since becoming a mother, I find I experienced impostor syndrome more than I did prior to becoming a mother. And I was it's yeah, it's interesting. So that was more than where I was coming from is that I like, I was kind of going like two guys get it. This is what I feel about it at the moment. You know, do you get it as well? And now we're like, No, I think you confusing that. And I'm like, no, no, I'm not confusing it. I'm telling you, I was the most confident beach out. And it wasn't until I had baby that I felt or kids that I feel like at the moment that because that and I spoke about this with Brooke that, you know, because that part of my life is so chaotic and frazzled, that things aren't in order that I feel like that everything isn't in order. Even though business can be really like going great guns that feels like it's falling down or you're not hitting goals, or it's because you're being pulled in all directions that you can't give as much. So I find myself really impostor free. Because I mean, I sometimes knock myself on that and I have good and bad days. Right? So I was just asking the question, but I find That conversation generating over there is is really good because it's showing progression. And it's really, I guess, getting to the problem. Hence, the, like the the changing government of who you stood for this is why this change of government happened is because people couldn't see themselves in the older government, regardless of if they agree with the economic policies, which let's face it, a lot of businesses were very hesitant on. But let's moving on, people just knew that this needed to change because of the culture because of where we were going. Because of what we represent for the future of Australia. This is where the predominant was, like, I know, everyone can kind of guess where I headed towards in that election. But I think I'm really vocal about where my views are. Because I want to represent the greater good of the country, not just myself, and not saying that people that support liberal are about themselves. But I found that there was a really good thing about the Guardian the other day that spoke about who you went, Yeah, who, like the Liberal Party used to stand for this is where they are now and how they've just gone a bit too far, you know, to the right, and people can't identify with them anymore, which is why they made the switch, which is what labour did last time, they went a bit too far left, and everyone was like, Oh, yeah. So I mean, this is the thing. It's about listening. Right. But
Jarrah Brailey:no, I agree. I think that the conversation that we're having on about workplace on LinkedIn, especially and yeah, that narrative, that's, I guess, becoming pop up more and more popular. It's definitely something that I'm seeing pop up more and more and even, not just on LinkedIn, and on social media platforms, but when I employ somebody new, for example, and they're having conversation, yeah, there's literally like, nine times out of 10, there's been happy teas in some of my one on ones where they're just like, I'm, I'm just so happy. I'm just started surprised to have a boss that is nice. And that treats me with respect. And that values me and that tells me I'm amazing when I do amazing things. And I'm like, there's like they'll be sitting back like crying happy tears. And I'm like, this is just so easy for me, like all I have to do is appreciate the people around me and make them feel valued and reward them in the ways that mean the most to them as individuals, whether that's financially emotionally, you know, given title naturally. It's so easy. And it literally just comes down to being a nice person and being
Tara Ladd:totally my and this is what Sheree and if anyone hasn't heard it yet, you better listen to empathetic leadership with Sheree Cloner. The number number two
Jarrah Brailey:number one I have heard that Yeah, absolutely love that episode. And that's
Tara Ladd:like, exactly, case in point, right. Like, it's just, it's just be a decent human being. And I was listening to a TED talk. And I think I spoke about this on her one as well. I spoke about the things that people really wanted. You get businesses that come in and throw cash at people like they think that that's the only thing but sometimes it's not about the cash, like, you know, me working from home has saved me 15 hours a week purely and travelling to the CBD. Like that's two days of work two days of work, like, you know, so just the ability of taking that workload off. And I saw a video on LinkedIn the other day of a woman that was cooking on a zoom call with a video off, but she was, yeah, like stuff like that. So I'm so glad that this is the conversation that we're leading. And this is what businesses are embedding into their workplace culture, because I find that so inspiring. And like you said, it's just something so basic, like we fuck
Jarrah Brailey:our head of social, she actually won't mind me talking about this, because we've spoken about on our social media, but she suffers from a mystery medical illness that's basically like a mystery, a mystery, mystery, osteoporosis. Yeah, right. And it means that her bones break really, really easily. So she is dealing with this and managing this chronic illness and her being able to work from home and having the flexibility to not have to go out in the world and kind of feel scared that you know, at any point something could go right and bone Yeah, break a bone. She's, you know, in the safety of her own home. She's, you know, not exposed to, you know, having to commute and being in like a busy city or anything like that she's in somewhere where she feels safe and comfortable. And that to her is worth more than any massive salary could ever give her. And I know that for a fact. So even though of course, she's gonna love financial rewards and that kind of thing as well. It's more the other rewards that you can give your employees as well. It's not always a massive salary. It's actually the psychological safety that you can provide in a workplace.
Tara Ladd:Yeah, and you know, what's really interesting about that, I was listening to a podcast that was talking about there's like a sweet spot in a career. We're in a fine like in your income, sorry, like, in where you get to a certain amount of money before you start spending it on materialistic shit. So they say that like there's, there's a sweet spot and I think that they said it was about 120 150k. Right? Where like, that's kind of where you don't want to earn any more than that because then you just become a bit privileged. And like not saying that you are a privileged well, you are privileged, but you're not like going to be a dick just because you're going to good money, but like they're saying In that you, you just run your life a little bit differently. So throwing money at people isn't always the answer. It's just all of these other things that can make happiness like, you know, that can build that happiness. It's like, mothers just want more time with their kids give, instead of giving me, you know, 150k Give me 120. And let me work six hour day, cool man, like, you know, it's stuff like that, which is why we have a four day workweek, I absolutely am for it. Obviously, like I said to you the other day, I don't work a four day workweek at the moment, but it's for me to do whatever I want on that day. For me, it just has to be the Business Development at the moment, but, but it gives me that option to not be interrupted. And I find that that's the thing with younger demo as well, is that they're bringing in all of these norms now that that should be embedded into workplace culture. So you know, kudos to you for for doing that and acknowledging that. And, you know, not only, like your emotional intelligence, as you said, is high. And that's a skill that people look for. And I know that you've built your assertiveness over the years. I know that it used to be timid little Gera, but it's not anymore. And I love it. Here for it. So yeah, I think you've done a bang up job. And you I guess, yeah,
Jarrah Brailey:you've been around since the very start of my journey a little bit different. All the different versions of myself that I've had to outgrow
Tara Ladd:not even outgrow I think that there's there's a reason that they were there, right, the previous selves are there for a reason. And we snakish shedding their move on. Yeah, I guess. Well, what do you have to say? Lastly, what do you have to say to all those people that doubted you? What was it more about yourself doubting yourself?
Jarrah Brailey:I guess I would just thank them. I thank them for the motivation and more, so just feel sorry for them that they believe age has anything to do with somebody's potential. And yeah, I'd just say I'd say yeah, thanks for the motivation.
Tara Ladd:You're a legend. Lastly, my girl, where can people find you?
Jarrah Brailey:You can find me on Instagram and LinkedIn, of course at SPJ dot studios or Jarrod Braley on LinkedIn.
Tara Ladd:And I highly recommend going over and checking out Jerry's LinkedIn too. She runs some good conversations. She went viral the other week.
Jarrah Brailey:Yeah, it went viral first time. Viral followers. Yes. Sorry. Many but like all marketers because yeah, okay. Yeah, that's cool. New marketing follows.
Tara Ladd:It's interesting isn't it with like the certain posts that you put up in the in the people. So it's thanks for coming in today. My love having me. Okay, well guys, that's it for today. But stay tuned, because we've got some good stuff coming to you next week. If you enjoyed this episode, then don't forget to head over and rate and review. It helps to let other women know we're around. Also, don't forget to follow along on my Instagram page at I am Tara Ladd, or hit up WWW dot Tara ladd.com